IRC/QR Code Placement

Function: Applying IRC’s onto product, shelves, & displays within retail store locations.

Tasks Will Include: Busy Bee will work with the client to identify target locations. We would dispatch our Bees to apply the IRC to the product. Busy Bee will layout and print the IRC. The store visits would be unannounced and completed within an agreed-upon designated window of time. Bees would be equipped with sanitary items to wipe down the product before and after applying coupons in addition to wearing masks and gloves while maintaining social distancing from consumers. For consumer’s peace of mind, a branded hat or t-shirt would be required, which Busy Bee can also create.

Cost Per Store Visit: $50 (remote locations and some urban areas may require travel-related expenses).

ROI:

• Shoppers are More Influenced by Shelf Talkers / Wobblers, than any other In-Store Factor. (source: Grocery Manufacturers Association)
• 89% of consumers use coupons
• An estimated 11 million households scanned a QR Code in 2020 (source: Statista)
• 0% of purchase decisions are made in the store
• The average supermarket has 18,000 brands and 30,000 SKUs
• Instant redeemable coupons have the best redemption rate of all coupons
• 27% of planned purchases switch brands when a deal is offered
• 64% of unplanned purchases switch brands when a deal is offered

Other source: https://www.gallimoreinc.com/learn/what-are-instant-redemption-coupons-irc.php

ROI:

• 89% of consumers use coupons.

• 70% of purchase decisions are made in the store.

• The average supermarket has 18,000 brands and 30,000 SKUs.

• Instant redeemable coupons have the best redemption rate of all coupons.

• 27% of planned purchases switch brands when a deal is offered.

• 64% of unplanned purchases switch brands when a deal is offered.

Source: https://www.gallimoreinc.com/learn/what-are-instant-redemption-coupons-irc.php